Survey of German farmers on agricultural insurance
What was the goal?
Conducting a basic study by applying a combination of qualitative and quantitative methods to gain insights into the risks perceived by farmers, the risks they are insured against, what they expect from a good insurance and why they choose not to have an insurance.
Our services for this project:
Who is the client?
The study, consisting of quantitative and qualitative elements, was conducted on behalf of the Versicherungskammer Group.
Who was the target group?
The target group of the study were German farmers who make decisions in the field of insurance. These were recruited by the agri EXPERTS’ panel of farmers and readers of Deutscher Landwirtschaftsverlag. Almost 700 farmers took part in the survey.
External report on the study
The excerpts of the study for the Versicherungskammer Group were published by agrarheute in its editorial print coverage (agrarheute 03/2022) as well as online (“What must a good insurance in agriculture provide?”).
What our clients are saying
Market Research, Versicherungskammer Group
We conducted a combined Qual-Quant basic study with agri EXPERTS and were very enthusiastic about the cooperation. The results and insights into the agricultural market have definitely helped our company. Gladly again!